TJ's Then & Now: Discover How Trader Joe's Changed the Way America Eats - Paperback

by Joshua Lazana Lagman (Illustrator), Susie Wyshak (Author)

In 1982, just a few years after Joe Coulombe founded Trader Joe's, we received a TJ's flyer at our house. We left this flyer in our car, where it lay hidden for 35 years. A fan of of food history, I wanted to bring TJ fans a glimpse of Trader Joe's past - when Trader was only in Southern California.

Go back in time through a vintage Trader Joe's flyer, way back before the Internet and cell phones...when there were only 16 Trader Joe's stores. You won't believe the new, exotic foods that now are staples we cannot live without. Witness Trader Joe's inspiring customers to become the adventurous, health-foodies we are today. This amazing, early Trader Joe's flyer unlocks the secrets to how TJ's keeps us coming back for more. This unauthorized "fan non-fiction" book about Trader Joe's feeds you light-hearted tidbits about our food history. It's the perfect gift and conversation piece for TJ's fans of all ages - especially now that Trader Joe's is more than 50 years old!

Author Biography

Lifelong Trader Joe's fan Susie Wyshak is also the author of Good Food, Great Business: How to Take Your Artisan Food Idea From Concept to Marketplace (Chronicle Books). Her book Chocolate Chip Cookie School helps kids learn critical thinking through cookies, by deconstructing the history of the cookie and its ingredients, then learning how to plan a cookie business or bake sale. Susie is a resident of Oakland, California, where she lives in walking distance to Trader Joe's.